Senior Art Director

  • Brought in to create and lead the in-house creative unit of one of Lebanon’s largest FMCG with presence throughout the Middle East, North Africa and East Asia, catering for all affiliates’ marketing and branding requirements
  • Maintained brand identity of over 150 products across multiple geographies and language markets
  • Develop effective campaigns to launch new brands and promote current ones
  • Maintained, uplifted and created new packaging
  • Adapted packaging to the multilingual Asian markets
  • Created, designed, oversaw and managed development of restructured website