Lebanese Ministry of Tourism
Lebanon, How Many Times Can You Fall in Love – 2011
Lebanon, Pleasantly Surprising – 2012
I was commissioned by the Lebanese Ministry of Tourism to work on a tactical advertising campaign to increase tourism traffic during the summer season of 2011, “Lebanon, How Many Times Can You Fall in Love.” After the success of the campaign, I was commissioned to work on a follow up campaign for summer 2012, “Lebanon, Pleasantly Surprising.” The campaigns ran in English, Arabic and Spanish in select countries in Europe, Middle East and Lebanon.
Concept and design
Campaign logo, slogan, photography, print campaign (BTL/ATL)
Work Developed: Magazine ads (single page, double page), city map, billboards (various sizes)