Lebanese Ministry of Tourism

Lebanon, How Many Times Can You Fall in Love – 2011
Lebanon, Pleasantly Surprising – 2012

I was commissioned by the Lebanese Ministry of Tourism to work on a tactical advertising campaign to increase tourism traffic during the summer season of 2011, “Lebanon, How Many Times Can You Fall in Love.” After the success of the campaign, I was commissioned to work on a follow up campaign for summer 2012, “Lebanon, Pleasantly Surprising.” The campaigns ran in English, Arabic and Spanish in select countries in Europe, Middle East and Lebanon.

Project details:
Concept and design
Campaign logo, slogan, photography, print campaign (BTL/ATL)

Work Developed: Magazine ads (single page, double page), city map, billboards (various sizes)

destinationlebanon.gov.lb