Or La Loi

The team of Or La Loi jewelry store ran in the Beirut Marathon to raise awareness for autism.  Although this was a small fun  project, it is one my favorites as the “gold running shoe” and “diamond medal (cause gold will just not do!)” was a fun and tongue-in-cheek reference to the bling bling lifestyle embraced by a part of Lebanese culture!
Work developed:
Campaign concept, design, photoshoot, artwork for campaign communication and Tshirt design