Limited only by your imagination!
Co-founded paperplanes, a boutique design company specializing in unique custom products ranging from craft kits, tactile wall murals and handcrafted event installations.
The biggest challenge in creating the brand was introducing the concept of crafts and handmade products into the Lebanese market where off the shelf, ready-made items are much more the norm. We were successful in creating awareness to the value that our designs can bring to our customers.
My role in paperplanes focuses on:
. Brand creation: naming, logo, slogan, visual identity and guidelines
. All needed branding and marketing collateral (print/digital) (ongoing)
. Web design and social media (ongoing)