Limited only by your imagination!
Co-founded paperplanes, a boutique design company specializing in unique custom products ranging from craft kits, tactile wall murals and handcrafted event installations.
The biggest challenge in creating the brand was introducing the concept of crafts and handmade products into the Lebanese market where off the shelf, ready-made items are much more the norm. We were successful in creating awareness to the value that our designs can bring to our customers.
My role at paperplanes focuses on:
• Branding design: naming, logo, slogan, visual identity and guidelines
• Marketing collateral and tactical campaigns
• Web design and social media (ongoing)
• Creative concept and design of products and environmental graphics