Feature Design – Playlist


Feature design – playlist Mobile
Visual design


Figma, Adobe Illustrator, Adobe Photoshop


UX Designer (Research, Visual Design, Interactions Design, Usability Testing)


Self Directed, with feedback from mentors, peers, and client




KEXP is a public radio station based in Seattle. It is a nonprofit arts organization serving music lovers through in-person, broadcast, and online programming.

The project was to create a feature that would enhance the mobile app.

The challenge

The way the current app is designed, the navigation is not anchored and changes location when you click.

Also, the linked song feature is not very developed. In the favorite section, the liked songs are organized alphabetically and beyond liking a song there’s nothing much one can do to interact with their music collection.

The new feature

Enhance the like feature and develop an Export list feature 

pilot Survey

Interested get some insight on the environment (how, where)  in which users listen to music. I also wanted to look out for any pattern in their listening experience.

I worked with one age group given that I will be conducting a pilot research.


Love music
Listen 2 to 5 hours / day
While commuting and working


Listen to KEXP


Use KEXP mobile app


Attached to their:


As someone who works while listening to music, I want to have an inspiring sound experience as that helps me through my long hours.

When I am working, it frustrates me to hear a song I don’t like. I either lower the volume or press next.

meet travis

Music is a big part of his life. Although he doesn’t play an instrument, he appreciates all genres of music including local, international, classical, and modern sounds.

Travis is a marketing manager at a network provider and is organized. He listens between 3 to 5 hours daily, mostly at work. Listening to music at work allows him to concentrate and disconnect. Also, as a runner, he is always putting together the perfect playlist for the day’s run.

  • Discovering new music

  • Updating his playlists

Pain points

Not able to keep his music and playlists synced among all his devices

A bit about Travis
  • Just turned 40

  • First-time dad

  • Marketer

user flows and wireframes


Designed and executed as a straightforward flow with clear and simple instruction starting from liking a song to exporting a list

Remove song from list

Add song to a list

Edit list

Create list

Export list


visual design

LIVE LIST & DJ lineup

The media player

Designed with micro-interaction


My Library

Liked songs are stored in My Library

Access and edit lists from the upper nav


Create a new list

Add a song to a list

Remove song from list

Export list


Develop KEXP song suggestion feature

Develop KEXP Event feature

This feature would flag any future events with the artist such as interviews, concert, co-host, etc.

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